New reports on how smartphones shape the market
As of January 2012, virtually half (or perhaps about 49.7 percent) of Oughout.S. cellular subscribers right now own a new smartphone, according to a new Nielsen report.
That’s a 38 per cent increase over last February, when merely 36 % of cellular subscribers possessed smartphones.
A couple of companies are dominating the marketplace — and it’s not necessarily Microsoft or perhaps BlackBerry-maker RIM, who formerly believed large shares of the market. Nielsen revealed that virtually all U.Utes. smartphone clients (about Forty eight percent) are using Google’s Android mobile phone devices, while 32.1 % are using Apple’s iPhone. The rest of the companies are made up of Rim owners (14.6 percent) and also users regarding “other” smartphones.
Nielsen’s numbers align strongly with similar analysis conducted through comScore and released on March 6.
According to comScore’s study, that focused on “the U.S. cellular phone industry through the three 30 days average time period ending Jan 2012,” the number of mobile subscribers having smartphone units passed the actual 100 million-mark last January. Just like Nielsen, comScore found that Google android tops this list of popular smartphone platforms (48.6 percent of the market), with Apple mackintosh (29.Five percent), BlackBerry (16.2 %), and Home windows Phone (Several.4 percent) following behind.
Although fewer mobile phone owners make use of an iPhone as compared to an Android phone, Nielsen’s 03 29 document shows The apple company stands to hook up to Yahoo and google — 48 percent of recent acquirers surveyed in Feb . bought an Android phone, while 43 percent obtained an iPhone.
Probably once the much-anticipated iPhone 5 will be released, Apple mackintosh will get a increase. In a record released again on Jan 18, Nielsen published the results of an survey of recent acquirers — or masters who had purchased a smart phone in the previous three months — conducted inside December. They will revealed that, following October start of the i phone 4S, the number of the latest acquirers who decided an iPhone dived from 25.1 percent in October in order to 44.5 % in December.